Look at the download figures, you can’t help but scratch your head. To put it bluntly, it failed across the globe. This killed Durango and why the developers only allowed it to surviveįor three months globally before pulling the plug. Essentially, what this means is the game failed worldwide, except in South Korea. It shows how 75% of the games total revenue came from one country and no other country contributed even a tenth of that figure. This point is further emphasised by Figure 2. If we made $3 million in our first month in just one country, then surely we will make at least double when we make it available globally. Let’s think about it from the developer’s point of view. We compared the two figures above, but we didn’t analyse what
Makes this case interesting is how unsuccessful the global launch September saw less than $300,000 made, which is a drop of Worse when you compare the June 2019 revenue figure with the September 2019 Compare this figure with the global launch in June 2019, which only made $1 million. This means it made nearly an entire third of the games lifetime revenue in February 2018. When Durango launched in just South Korea, it made $3.2 million in its very first month. But, how much Durango made a month should It’s safe to assume the development of Durango did not cost $10 million, and IĪm sure it wasn’t close to half. The costs or how much they made a month over two years. TheĪnswer to this question is actually a little misleading because we don’t know Launch in 2018, Durango Wild Lands has made just over 10.4 million dollars. Which coincidentally brings me to my next point, how much money hasĭurango made? How Much Money Has Durango Made in its Lifetime? Since the game was in a beta stage for two years before it started to make any You can tell that the costs of Durango must have been high.
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